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Exxon: Late, But Always the Bride

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Quite apart from the long-shot chance that the venture could actually succeed, Exxon benefits from being able to brandish an environmental pin on its lapel, and its association with an authentic biofuels rock star. As Deutsche Bank's Paul Sankey told me in an email, "I think it's part R&D, part PR." Venter himself needed the cash injection, and could earn $300 million from Exxon if he meets certain unspecified project milestones probably associated with the economics of the algae.

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